Privacy Policy
Effective Date: January 11, 2025
Welcome to PEAKFIT Studio (“we,” “us,” or “our”). We’re committed to safeguarding your personal information and upholding your trust. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, www.peakfitstudio.com (the “Website”), or use our services.
By accessing or using our Website, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms in this Privacy Policy, please refrain from using the Website or our services.
1. Information We Collect
1.1 Personal Information
We may collect personally identifiable information (“Personal Information”) that you provide directly to us, including but not limited to:- Name
- Email Address
- Phone Number
- Mailing/Billing Address
- Payment Information (e.g., credit card details)
- Health or Fitness Information (e.g., fitness goals, injuries, dietary restrictions, or other health-related details you choose to share)
Why We Collect This:
- Registration & Account Creation: To set up your account for class packages, memberships, or training sessions.
- Service Provision: To book personal training sessions, sign up for classes, or provide customized nutrition plans.
- Communication: To send newsletters, appointment reminders, promotions, and to respond to customer inquiries.
- SMS Notifications (If You Opt In): To provide class reminders, schedule updates, and promotional text messages.
1.2 Non-Personal Information
We also collect certain non-personal information automatically when you visit our Website, such as:- IP Address
- Browser Type & Version
- Device Information
- Pages Visited & Time Spent
- Referring Website
- Clickstream Data & Other Usage Data
How We Collect This:
- Cookies: Learn more about our Cookie Policy
- Web Beacons
- Log Files
- Analytics Services (e.g., Google Analytics)
2. How We Use Your Information
We use the information we collect for various business and operational purposes, including:- Providing Services
- Scheduling classes, sessions, or consultations
- Offering tailored nutrition and fitness plans
- Processing payments
- Improving Our Website & Services
- Diagnosing technical issues
- Enhancing user experience based on usage trends
- Marketing & Communications
- Sending newsletters, promotions, and special offers (you may opt out at any time)
- Informing you of service updates or new features
- Customer Support
- Responding to inquiries, feedback, or complaints
- Resolving disputes and troubleshooting
- Legal Compliance & Protection
- Enforcing our Terms and Conditions
- Complying with laws and regulations
- Protecting our rights, property, safety, and that of our users
3. PCI Compliance (Payment Card Industry)
When you make a purchase or pay for services on our Website, the payment process may be handled by PCI-DSS compliant third-party payment processors. We do not store your payment information (like credit/debit card details) on our own servers. Instead, all transactions are encrypted and processed securely to protect your financial data. If you have questions about how your payment information is processed, please contact us at info@peakfitstudio.com.4. Data Breach / Incident Response
In the unlikely event of a data breach or security incident that compromises your personal data, we will:- Take immediate steps to contain the breach and mitigate any harm.
- Investigate the scope, cause, and impact of the incident.
- Notify affected users and relevant authorities as required by applicable laws or regulations.
- Provide timely updates about the incident, along with recommended actions you can take to protect yourself.
5. Legal Bases for Processing (If Applicable)
If you are located in a jurisdiction requiring a legal basis for processing personal data (e.g., GDPR in the EU), our legal bases may include:- Consent: When you’ve given explicit permission for certain uses of your data (e.g., marketing emails or SMS).
- Contractual Necessity: When processing is necessary to provide the services you request (e.g., booking classes).
- Legitimate Interests: When our legitimate business purposes do not override your data-protection rights (e.g., fraud prevention).
- Legal Obligation: When we must comply with legal or regulatory requirements.
6. How We Share Your Information
We do not sell or rent your personal information. However, we may share your information in the following scenarios:- Service Providers
- Payment Processors: For secure handling of card transactions (PCI-compliant).
- Email & SMS Marketing Platforms: For newsletters, promotions, and automated text messages.
- Analytics & Technology Services: Tracking and analyzing Website usage.
- Legal Compliance
- If required by law or in response to valid legal requests by public authorities
- Compliance with investigations into illegal activities
- Business Transfers
- If we undergo a merger, acquisition, or sale of all or part of our assets, your information may be transferred
- We will notify you via email or a prominent notice if data practices change under new ownership
- With Your Consent
- We may share your information for any purpose you explicitly approve
7. Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., pixel tags, web beacons) to:- Recognize Returning Visitors
- Store User Preferences
- Optimize Website Performance
- Measure the Effectiveness of Marketing Campaigns
8. A2P Compliance (Automated SMS Messages)
8.1 Overview
If you opt in to receive text messages (SMS) from PEAKFIT Studio, we may send you automated notifications, reminders, and promotional messages via Application-to-Person (A2P) channels. By providing your phone number and opting in, you agree to receive these messages, which may be sent using an automated dialing system.8.2 Message Frequency & Types
- Transactional Messages: Class/session reminders, schedule changes, payment confirmations, or support updates.
- Promotional Messages: Special offers, new services, and events related to fitness, nutrition, or wellness.
8.3 Costs & Charges
Standard messaging and data rates may apply per your cellular plan. PEAKFIT Studio is not responsible for additional fees charged by your mobile provider.8.4 Opting Out
You may opt out at any time by replying “STOP” to any SMS message you receive from us. You can also request to opt out by contacting info@peakfitstudio.com or calling (828) 844-8585. Once you opt out, you will not receive any automated SMS from us unless you re-subscribe.8.5 Help or Support
To request help or more info, reply “HELP” to any SMS we send or contact us at:- Email: info@peakfitstudio.com
- Phone: (828) 844-8585
9. Your Data Protection Rights
Depending on your location and applicable laws, you may have rights regarding your personal data, such as:- Access & Portability: Request a copy of the personal data we hold.
- Correction: Ask us to correct inaccuracies in your data.
- Deletion: Request deletion of your data, subject to legal requirements.
- Restriction of Processing: In certain situations, ask us to limit how we process your data.
- Objection: Object to specific uses of your data, such as direct marketing.
- Withdraw Consent: If processing is based on consent (e.g., promotional emails, SMS), you may withdraw that consent at any time by unchecking consent boxes, clicking unsubscribe links, replying STOP, or contacting us directly.
- Opt Out of Marketing: Opt out of promotional emails by clicking “unsubscribe” or contacting us at info@peakfitstudio.com.
10. Data Security & Retention
10.1 Security Measures
We apply reasonable administrative, technical, and physical measures to secure your data, such as:- SSL/TLS Encryption for data transmission
- Secure Payment Gateways (PCI-Compliant) for financial transactions
- Access Controls & Authentication to limit unauthorized data access
10.2 Retention
We retain your personal information only as long as necessary to fulfill the purposes in this Privacy Policy or as required by law (e.g., for tax, legal, or accounting reasons).11. Health and Fitness Information
Because we provide fitness, nutrition, and wellness services, you may share health-related details with us. We treat such data as sensitive and use it solely for delivering personalized services (e.g., customized workout routines, nutrition programs). We will not disclose this information to third parties without your explicit consent, except where required by law or to protect your vital interests.12. Medical/Wellness Disclaimer
The information, guidance, and recommendations provided by PEAKFIT Studio—through our Website, classes, personal training sessions, and nutrition consultations—are for informational and educational purposes only. We are not medical professionals, and our advice should not be considered medical or healthcare advice.- Always Consult a Qualified Professional: Before starting any new exercise program, changing your diet, or taking supplements, consult with a licensed medical professional to assess individual health risks.
- No Doctor-Patient Relationship: Your use of our services does not create a doctor-patient relationship.
- Results May Vary: Individual results from fitness or nutrition programs may vary. We make no guarantees of specific outcomes.
- Not HIPAA-Covered: Our services are not governed by HIPAA, as we do not operate as a healthcare provider or handle data in a manner requiring HIPAA compliance. Nonetheless, we take reasonable care to safeguard any sensitive information you provide.
13. Third-Party Links
Our Website may include links to third-party websites or services. Clicking on those links may allow third parties to collect your information. We have no control over external sites’ privacy practices and cannot be responsible for their content or policies. We encourage you to review the privacy policies of any third-party site you visit.14. Children’s Privacy
Our Website and services are not intended for children under 13. We do not knowingly collect personal information from anyone under 13. If you believe we may have collected such data, please contact us immediately at info@peakfitstudio.com.15. International Data Transfers
If you are visiting from outside the United States, please note that your information may be transferred to and processed in the U.S. or other countries where our servers or third-party service providers are located. By using our Website or services, you consent to these transfers, subject to applicable data protection laws.16. Terms & Conditions
Your use of our Website and services is also governed by our Terms & Conditions. We encourage you to read them carefully, as they include additional information regarding your rights and responsibilities while using our Website or services.17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we do, we will post the updated version on this page with a revised “Effective Date.” We encourage you to review this page periodically to stay informed about how we protect your personal information.18. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out: PEAKFIT Studio- Email: info@peakfitstudio.com
- Phone: (828) 844-8585
- Address: 100 Julian Ln, Arden, NC 28704
